Whitney Bowman-Zatzkin, MPA, MSR, is a passionate community architect obsessed with connecting the dots of health care to provoke change for the greater good.
She is the CEO of Rare Dots, Inc., through which she serves as the Managing Director of Flip the Clinic, a project of the Robert Wood Johnson Foundation, and supports roles as the community, communications, events, and strategy lead for her healthcare, tech, arts, and aerospace clients.
Current projects include spearheading two national efforts: Flip the Clinic, a clinic-based, systems thinking design effort to improve the healthcare experience for patients and clinicians, and VitalCrowd, a citizen-driven research initiative in health care
Past project leadership includes Scouting Health, a research initiative with Westat; Access Our Medicine, funded by the Tides Canada Initiatives Society; and the Great Challenges Program at TEDMED, the health and medicine licensee of the TED organization. She also provided strategy for the launch of the Community Pharmacy Enhanced Services Network, a national effort to integrate pharmacists in primary care practices. In the past she has provided digital strategy to AcademyHealth for Health Datapalooza, crisis planning and response strategy and writing to the the Food Marketing Institute.
For Script Your Future, a national medication adherence campaign, Whitney created the Medication Adherence Challenge and was commended by the Surgeon General and multiple members of Congress. In 2014, Whitney created the “Disruptive Women in Health Care: Women to Watch” series to recognize visionaries in the health industry.
She presents regularly at lectures, meetings and events, speaking at the White House Champions for Change, Health Datapalooza, Design Connections, and also the European Commission’s Digital Agenda Assembly on the landscape of social change movements and acting to set policy objectives around social advocacy and closing the gender pay gap.
Whitney is a graduate of the University of Connecticut where she received a Master of Public Administration focused on health policy and was awarded “Best Capstone” for her thesis on health insurance models, and a Master of Survey Research, focused on generational trends in new media use. Her publications include the Flip the Clinic Playbook, a 200+ page guide to embarking on clinic change within yourself and your team, and published work on primary care practice models, health data, the minimum dataset for pharmacists (HRSA), the science of safety (FDA) and disaster preparedness and recovery.
Whitney is currently a member of the Associates Board and the Wolf Trap Foundation for the Performing Arts and serves as chairman of the board for Northern Virginia’s charitable pharmacy, NOVA ScriptsCentral.
For links to her work and publications, visit here.