Project Overview

TEDMED

Digital Strategy / Broadcast Production

TEDMED Great Challenges Program and Great Challenges Day are initiatives funded by the Robert Wood Johnson Foundation in 2012-2013. Rare Dots built the online community across every level of health and health care – patients, caregivers, researchers, journalists, and innovators. Developed the strategy to support an active online community on Twitter (61,000+), Facebook (29,000+), Google+ (320,000+). Created customized programming, curating discussion moderators, guests and topics, to provoke exploration and engagement on 50 Google+ live hangouts and in-person events.